Save The Bay

Save The Bay campaigns tenaciously for a healthy Bay and a sustainable Bay Area. We mobilize Bay Area residents to protect and restore the Bay for future generations, as advocates in their community and volunteers on the shoreline. We work with policymakers and scientists to protect the Bay—our region’s most important natural resource, which is essential to our environment, economy, and quality of life.

Over the past half-century, Save The Bay has protected thousands of acres from Bay fill and development, and secured hundreds of miles of trails and parks on a shoreline that had almost no public access in 1961. In 2016, we won passage of Regional Measure AA—an unprecedented nine-county parcel tax that raises $500 million for accelerated restoration of Bay wetlands. Leading a broad coalition of campaign partners, we secured support of Measure AA from 70 percent of Bay Area voters. In recent years, we’ve also won local and state bans on single-use plastic shopping bags, secured tough restrictions on trash pollution entering the Bay, engaged thousands of local residents in hands-on habitat restoration to benefit fish and wildlife, and established Bay Day, a region-wide holiday that both celebrates San Francisco Bay and generates significant exposure for Save The Bay and our mission.